I work in the space between design and engineering.
Head of Design Engineering at Personio. Leading design tools, our AI ecosystem and democratising building.
I like solving problems and crafting digital experiences that are inclusive, scalable and resilient.
I lead Design Infrastructure — our visual language, product quality and AI tooling — on the design leadership team, serving a 200+ cross-functional design-system community.
My career has been spent bridging design and engineering for retailers and products around the world, and I thrive where the two disciplines intersect.
Leading Design Infrastructure and AI tooling for Design. Owner of the design system, pushing our visual language and scaling product quality. Engineering lead for the rebrand and our customisation & theming engine.
Drove the digital transformation of BIG W and led the Woolworths Design System. Product Designer across cyber-security, publishing and ag-tech clients, and led Watchtowers.
Led UI for the ASOS Marketplace re-platform, upskilling the team across the frontend.
Led UI for our rebrand with Pentagram. Introduced React, created the “Mono” design system and the team behind it.
Designed and built Waitrose’s online services — Cellar, Kitchen, Pet and more.
A few things I enjoy making, learning and admiring outside of work.