London, UK
I work in the space between design and engineering.
Head of Design Engineering at Personio. Leading design tools, our AI ecosystem and democratising building.
I like solving problems and crafting digital experiences that are inclusive, scalable and resilient.
I help lead Design Infrastructure, looking after our visual language, scaling product quality and defining AI tooling.
My career has been spent bridging design and engineering for retailers and products around the world, and I thrive where the two disciplines intersect.
Leading Design Infrastructure, solidifying our design team to be AI-native — now in player-coach capacity.
Working on AI and design tools — pushing our visual language and scaling product quality.
Engineering lead for the rebrand: making customisation and theming possible, powered by our Design System.
Led the Design System team, overhauling the product where design and engineering meet.
Led the Upgrowth rebrand and the Watchtowers project.
Led the Woolworths Design System and was a principal engineer on the BIG W website.
Led product design across cyber-security, online publishing and ag-tech projects. Expanded the BIG W Design System to the mobile app.
Drove the digital transformation of BIG W. Initial design system setup, upgrading the CMS provider, and a refined shopping journey.
I spent 6 months travelling around Europe and across Asia. It was fantastic to experience so many different cultures and cuisines, and I feel fortunate to have been able to do so.
UI lead on the ASOS Marketplace re-platform, upskilling the team across the frontend.
Led UI for the rebrand with Pentagram. Created the “Mono” design system and built a team for it.
Led the team driving our digital transformation to a React, Node & Kubernetes stack.
Introduced React to the business. Led the CMS upgrade and new account area projects.
Design owner for the homepage, app content and the Electricals department.
Introduced Waitrose Kitchen alongside joint venture websites for Waitrose Pet and Telegraph Wine subscriptions.
Expanded online services — launching Waitrose Florist, Gifts and Garden websites.
Designed, built and launched Waitrose’s new online wine service — Cellar.